In my search for intelligence around the internet, I have seen thousands of blogs, both good and bad, and I thought I'd share some of what I have learned. Before I start I want to point out that blogging is a personal form of expression, which means there is no right way, or wrong way. That being said, there is a few things you should consider if you'd expect to create a following.
Have Something to Say
Yes, this might seem obvious but if you think that getting an extra chicken nugget in your happy meal is worth blogging about, think again. Here is a test; read you post after it is finished and ask yourself, if I didn't know me, would I find this interesting or amusing? Of course anything is worth posting as long as it is done with a bit of humor but very few of us can be George Carlin.
Keep Posts Short and to the Point
I can't tell you how many posts I've began to read that look like a chapter from War and Piece. I usually read the first few paragraphs and if I still don't know the point of the post, I move on.
No Post of Not Posting
Blogging is not as easy as it seems. Like many hobbies in life, it seems like a good idea at the time but soon turns out to be work. From my observations, most people give up at a certain point. Here is the pattern; after a few months a posting regularly, they get more and more sporadic. After a while, six months or so go by and finally we see that classic post “I know it's been a while but I've been busy . . .” I've seen a hundred variations on the no post apology and it is most unnecessary.
Anyway, these are just a few of the things I come to realize in my internet travels. There will be more. I will attempt to post my observations every Wednesday!
Weekend Reminders
1 day ago
